November 8, 2023
Are your cold emails being ghosted by prospects? I know the feeling, and I've learned a thing or two after being in the same boat. Here's what I have to say:
Firstly, it's not your fault that your emails are not getting the response you want. There are plenty of reasons why a prospect may not respond and it's not always because your email is bad.
However, if you want to increase your chances of getting a response, focus on your opening line. This is where most people make mistakes and lose the prospect's interest.
Keep it short and sweet, and talk about something that is relevant to them. For example, start by mentioning an industry-specific news article that you think is interesting or a common pain point that you've seen in their industry.
Remember, your opening line is not just about getting a response, but it's also about building trust and credibility with your prospects. So, don't try to oversell yourself or your product in the first email.
Keep it simple, keep it relevant, and keep it conversational. That's the key to crafting an effective cold email that gets a response.
November 8, 2023