Hot take: A great product is NOT enough.
If you want to stand out, you have to do more.
I agree a "great product" is important, but it’s not everything.
Here is the mini masterclass of standing out in SaaS and winning the market:
1. Niche targeting
Don't try to please everyone. Instead, focus on serving a specific market really well.
Here is how to do niche targeting:
↳ Identify your ideal customer
↳ Tailor your messaging and features to this group
2. Regular feature updates
Keep your product fresh and relevant by listening to customer feedback and regularly updating.
Here is how to do regular feature updates:
↳ Set a schedule for updates
↳ Prioritize features based on customer feedback
3. Strong partnerships
Build relationships with complementary businesses to extend your reach.
Here is how to do strong partnerships:
↳ Identify partners whose services complement yours
↳ Propose mutual benefits
4. Strategic pricing
Price your product competitively, but don’t undervalue it.
Here is how to do strategic pricing:
↳ Understand your market's pricing landscape
↳ Consider your costs, value, and customer's willingness to pay
5. Stellar customer service
A great product without great customer service is a missed opportunity.
Here is how to do stellar customer service:
↳ Train your team to put the customer first
↳ Be responsive, and communicate proactively
↳ Provide self-service resources
Which one is your favorite?
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