Profile picture of Mithun Kumar
Mithun Kumar
Helping Founders Ship SaaS Faster | Growth & Product-Led Software Engineer
Follow me
Generated by linktime
December 4, 2024
How Dua Lipa’s Concert in Mumbai Teaches Us the Power of Localization Dua Lipa recently had a concert in Mumbai. She didn’t just perform her global hits - she surprised the audience by mashing up a popular BOLLYWOOD song. The crowd went WILD. What’s the lesson here for entrepreneurs? Localization. When you launch a product, service, or even a piece of content in a new market, you need to adopt the culture to truly connect with your audience. Here’s why it works: 1. Emotional Connection People resonate with something that feels familiar. Dua blending her music with a Bollywood song made her feel closer to her audience. 2. Instant Virality That one moment created thousands of social media posts, stories, and shares. 3. Trust and Relatability Localization sends a strong message: I see you, I value you, I understand your culture. Big brands do this all the time: → Netflix customizes its offerings with regional content. → McDonald’s offers McAloo Tikki in India. → Nike collaborates with local artists for limited-edition designs. Want your product to hit the right notes? Adapt. Localize. Belong. P.S. The next time you’re planning a launch, ask yourself: “How can I show my audience that I’m speaking their language?” #startup #entrepreneur #marketing
Stay updated
Subscribe to receive my future LinkedIn posts in your mailbox.

By clicking "Subscribe", you agree to receive emails from linktime.co.
You can unsubscribe at any time.

December 4, 2024