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Mithun Kumar
Helping Founders Ship SaaS Faster | Growth & Product-Led Software Engineer
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September 30, 2024
I've read countless books, but one stands out as a game-changer: (And it's not "The Lean Startup" or "Zero to One") → "Hooked: How to Build Habit-Forming Products" by Nir Eyal 4 key lessons I learned: 👉🏼 1. Trigger Action. - Your product needs to trigger an action that will make the user want to return and engage more. This can be in the form of an email, notification or a status update. 👉🏼 2. Variable Reward. - Predictability can lead to boredom. Surprise users with rewards and features, this unpredictability will keep them engaged and curious. 👉🏼 3. User Investment. - Users need to invest time, data, effort, social capital or money which makes the service more valuable and indispensable to them. 👉🏼4. Habit Formation. - The ultimate goal is to create a habit so that the user automatically engages with your product in their daily routine. Incorporate these lessons into your SaaS, and you'll create an addictive product. ---- #SaaS #Engagement #Entrepreneurship #BookRecommendations
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September 30, 2024