I've read countless books, but one stands out as a game-changer:
(And it's not "The Lean Startup" or "Zero to One")
→ "Hooked: How to Build Habit-Forming Products" by Nir Eyal
4 key lessons I learned:
👉🏼 1. Trigger Action.
- Your product needs to trigger an action that will make the user want to return and engage more. This can be in the form of an email, notification or a status update.
👉🏼 2. Variable Reward.
- Predictability can lead to boredom. Surprise users with rewards and features, this unpredictability will keep them engaged and curious.
👉🏼 3. User Investment.
- Users need to invest time, data, effort, social capital or money which makes the service more valuable and indispensable to them.
👉🏼4. Habit Formation.
- The ultimate goal is to create a habit so that the user automatically engages with your product in their daily routine.
Incorporate these lessons into your SaaS, and you'll create an addictive product.
----
#SaaS #Engagement #Entrepreneurship #BookRecommendations