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Mithun Kumar
Helping Founders Ship SaaS Faster | Growth & Product-Led Software Engineer
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November 28, 2023
Over 60% of emails are now opened on mobile devices 📱.It's a mobile era folks! Look around. Your email audience is on-the-go, takes the subway, sips their coffee ☕ while catching up on emails on their mobile screens. Our emails need to adapt or risk becoming overlooked cargo in the already brimming digital inbox. Let's transform our emails now, so they don't have to fear the 'delete' button 🗑️. 1. Design with the 'Tap' in mind: Your audience are not clicking, they're tapping with their thumbs. Make sure your buttons are big enough for the 'Tap Dance.' 2. The KISS principle—Keep It Short & Simple: Friends, less is indeed more in the realm of mobile-friendly emails. Stick to your point and avoid the walls of text. 3. Friendly Fonts Rule: Tiny text is a no-no. A 16px font size is your sweet spot for readability. 4. Everything is in a SINGLE column layout: You don't want your audience scrolling sideways, do you? 5. Precious Above The Fold Content: The most important info should sit 'above the fold' to grab attention right away. 6. Test, Test, and Test Again: Test your emails on various devices and platforms. And when in doubt, test once more. Just remember, design not for your brand but for your reader. In the hustle of pixel perfection, don't forget the care of content clarity and brevity. Let your emails shine on those tiny screen, my friends! 📧💫 P.S: "The world is mobile, and our emails ought to be too, you dig?” 😉
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November 28, 2023