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Mithun Kumar
Helping Founders Ship SaaS Faster | Growth & Product-Led Software Engineer
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January 6, 2024
SaaS Marketing is Different from Every Other Type of Marketing 🌟 Marketing is hard. But what about marketing something that has no physical presence? Or marketing something that doesn’t even make sense to the average person? SaaS marketing is not for the faint of heart. It’s challenging. Service Over Software: Yes, your software needs to be top-notch. But remember, SaaS is as much about service as it is about software. Treat your customers like royalty, and they'll stick around. 👑 Customer Loyalty is Your Lifeline: It's not just about getting new customers; it's about keeping them. In SaaS, a small increase in retention can mean a huge boost in profitability. 🛠️ Simplicity Sells: At the end of the day, SaaS marketing boils down to two things: a killer product and outstanding support. Nail these, and watch your software sell itself. 🎯 P.S. "In SaaS, every day is a new adventure. Buckle up, and enjoy the ride!" 🚀 #saas #saasmarketing #saassales #saasgrowth #growthhacking
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January 6, 2024