Stop treating “We’ll figure it out as we go” as a GTM strategy. That’s not a strategy - it’s an excuse. If your product isn’t gaining traction, here’s why your go-to-market (GTM) approach is failing: 1️⃣ 𝗬𝗼𝘂’𝗿𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 (𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗻𝗼 𝗼𝗻𝗲). Your target market isn’t “anyone with money.” If you can’t clearly describe your ICP (ideal customer profile) in two sentences, you don’t have one. And no, “tech startups” doesn’t count. 2️⃣ 𝗬𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗳𝗲𝗮𝘁𝘂𝗿𝗲, 𝗻𝗼𝘁 𝗮 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻. People don’t care about your fancy UI or cool integrations. They care about solving their problem. If you can’t explain why your product is the answer to their pain point, you’re just noise. 3️⃣ 𝗬𝗼𝘂𝗿 𝘁𝗲𝗮𝗺’𝘀 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗼𝗻 𝘃𝗶𝗯𝗲𝘀, 𝗻𝗼𝘁 𝗱𝗮𝘁𝗮. “We feel like this is the right approach” is GTM suicide. Where’s your data? Your experiments? Your learnings? Flying blind in the early stages kills momentum faster than anything. 4️⃣ 𝗬𝗼𝘂’𝗿𝗲 𝗶𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸. If your potential customers are saying “it’s too expensive,” “we don’t get it,” or “we don’t need it,” LISTEN. Stop trying to convince them they’re wrong. Instead, figure out what you’re missing. 5️⃣ 𝗬𝗼𝘂’𝗿𝗲 𝘀𝗽𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝘁𝗼𝗼 𝘁𝗵𝗶𝗻. One week you’re targeting SMBs, the next week it’s enterprise accounts. You’re running Google ads, trying TikTok, and doing cold email campaigns—all at the same time. And none of them are working. Focus and execute. A sloppy GTM plan is the fastest way to burn time, money, and energy. P.S. Success doesn’t come from “winging it.” If your GTM strategy is weak, so is your product’s future. Fix it now—or watch your competitors pass you by. #saas #startup #gtm